Policies & Privacy

May 2018

We are providing you with this Privacy Policy (“Privacy Policy”) because we understand that you are concerned about privacy. This Privacy Policy pertains to the www.hotelserra.com website. This Privacy Policy describes how personal information about you may be collected, used and disclosed by us in the course of business. It also describes how you can opt-out of some uses of personal information.

If you have any questions regarding this privacy policy please contact us at [email protected]

Web Accessibility

Work is underway to improve the accessibility of this website for individuals with disabilities, using the Web Content Accessibility Guidelines 2.0 AA as a guide.

  • Personal Information — How we use it
    • (1) Respond to your inquiries, complaints and other communications;
    • (2) Process and fulfill reservations and/or purchases and make a record of such reservations and purchases;
    • (3) Bill your credit card for advanced purchase reservations and advanced deposits;
    • (4) Contact you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities;
    • (5) Track reservations and corresponding hotel stays;
    • (6) Send you emails that relate to your stay; and
    • (7) Communicate special offers and featured items to you, if you choose to receive such notices.
    • (8) Analyze statistics or demographics

 

Website Browsing

Personally identifiable information will not be collected when you browse this website and/or request pages from our servers, except as described in this Policy. We will not know your name, your email address, or any other personally identifiable information just because you browse the website unless you access the website from a link in an email that we have provided. If you access the website from an email link from us, we will know who you are based on the information you previously provided to us.

When you request a page from our website, our servers log certain information, including the IP address number of the computer you are using, the time of the request, the URL of your request and other information that is provided in the “HTTP” header found at the top of your Internet browser. We collect this information to make our website function correctly and provide you the functionality that you see on this website. We also use this information to better understand how visitors use our website and how we can improve it, its contents, and functionality to meet your needs.

 

Personal Information — How We Use It

We may use the personal information you supply to us via our site to:

(1) Responding to your inquiries, complaints and other communications;

(2) Processing and fulfilling reservations and/or purchases and making a record of such reservations and purchases;

(3) Bill your credit card for advance purchase reservations and advance deposits;

(4) Contacting you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities;

(5) For tracking reservations and corresponding resort stays;

(6) Sending you emails that relate to your stay; and

(7) Communicating special offers and featured items to you, if you choose to receive such notices.

(8) For statistical or demographic analysis

 

Disclosure of Information to Third Parties

We will disclose your personal information when required or requested by law, subpoena or other legal process or if we believe in good faith that such action is necessary to investigate or protect against harm to our hotel guests, website visitors, property (including this website), or to others. We may also share your information with our third party service providers but they may use this information only to provide services on our behalf (such as sending an email to you) and not for any other purpose. In addition, if we sell all or part of our business or make a sale or transfer of assets or are otherwise involved in a merger or business transaction, we may transfer your personal information to another entity as part of that transaction as long as that entity agrees to comply with this privacy policy.

We may share non-personal aggregate, or summary, information with partners or other third parties, but we do not sell or share any personally identifiable information, except as described above.

 

Cookies and IP Address

We store information that we collect through cookies, log files, clear gifs, and/or third party sources for instance to verify your address and update your information. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We may use cookies on this Site. We may use session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our Site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. Persistent cookies are used to differentiate subscribers from non-subscribers to customize the content of certain sections of the website and enable us to track and target the interests of our users to enhance the experience on our Site. If you reject cookies, you may still use our Site, but your ability to use some areas of our Site, such as promotions or surveys, may be limited. Some of our business partners may use cookies on our Site and we have no access to or control over these cookies. This Privacy Policy covers the use of cookies by us only and does not cover the use of cookies by any such third parties.

Our site logs your IP address and other information about your computer for administrative and security reasons and to collate statistical (non-personal) information about the use of our site and report that information to our advertisers.

 

Emails about Special Offers, Promotions & Opt-Out

It is our intention to only send you email communications that will be useful to you and what you want to receive. We typically use third party email service providers to send emails. These service providers are contractually prohibited from using your email address for any purpose other than to send Hotel Serra related email. We provide you the ability to define and modify your mailing preferences at any time, including unsubscribing from all marketing communications. In addition, every time you receive an email, you will be provided the choice to opt-out of future emails by following the instructions provided in the email.

 

Legal Issues

This website is located in California and subject to laws of the United States and the State of California.

 

Changes to this Policy

By using our website, you agree to let us collect and use information pursuant to the terms of this Policy. In the future, we may need to change this Statement; we will post changes on this page and note the effective date so that you are always aware of what information we collect and how we use it. If we materially change the way we handle personal information collected from you prior to the effective date of the new policy, we will notify you and seek your consent to such changes.

 

Your Consent To This Privacy Policy

Use of our Website signifies your consent, as well as the consent of the company for which you use our Website and whose information you submit (if any), to this Policy. If you do not agree to the terms of this Policy, please discontinue your use immediately.